Reducing Seasonality Effects with Rolling Window Metrics: A Data-Driven ApproachIntroductionMar 25Mar 25
Promo Sensitivity Scoring for Optimized Promotional Discount PersonalizationReducing Discounts While Maintaining Conversion Rates and Gross Booking ValueMar 17Mar 17
Growth 101: Strategies to Drive Your Business ForwardAs businesses navigate the digital landscape, crafting effective growth strategies becomes paramount. Success hinges on a balanced approach…Nov 18, 2024Nov 18, 2024
A Simple Guide to Understanding Hypothesis Testing: The Power of Statistical Techniques for…Hypothesis testing is crucial in any data-driven company, especially when teams have differing opinions or perspectives on what might work…Sep 17, 2024Sep 17, 2024
The Impact of Using a Small MDE on Product DevelopmentWhen developing a new product or refining an existing one, it’s crucial to understand the role of Minimum Detectable Effect (MDE). The MDE…Jun 25, 2024Jun 25, 2024
Mastering Analytics Thinking 101: From Hypotheses to Conclusions in Data AnalysisApr 30, 2024Apr 30, 2024
Published intiket.comA/B Testing & Hypothesis TestingA/B testing and hypothesis testing are related concepts, but they serve different purposes and are often used in different contexts. Nov 15, 2023Nov 15, 2023
Published intiket.comThe Power of Ratios: Enhancing Metrics of A/B Testing for Optimal InsightsA/B testing, also known as split testing, is a powerful tool used by businesses to make data-driven decisions about website design…Oct 23, 20231Oct 23, 20231
Published intiket.comA Guide to Calculating Sample Size and Experiment Length with Minimum Detectable Effect (MDE)https://idcloudhost.comJun 11, 2023Jun 11, 2023
